Everywhere you go now you see a store card for sale. Canadian Tire, the Bay, Thrifty’s and on and on and on.
Today I saw one for Subway. Argh. Enough already. I have enough crap in my wallet I don’t need 10 more plastic cards in there. A debit card works just great. Now, if maybe they had a universal no-pin needed, load anywhere use anywhere kind of card I could get on board. That is essentially a debit card (without a pin) though.
Identity silos are a real pain. Brand lock-in is a real pain. Consumers want choice. This consumer wants choice.
Other random thoughts:
Granted store cards are nice for gifts, but whatever happened to the old fashioned Gift Certificate?
They can also be a good thing for budgeting (I am allowed $X per month at Starbucks).
How much waste is produced by these cards each year?
People returning merchandise without a receipt to stores with their own cards usually end up with a store card in the amount of their return. Not the worst thing in the world I suppose, but there is another card I need to dispose of.